We are seeking a dynamic and innovative Marketing Manager to lead our marketing efforts and oversee a small team.
The ideal candidate has a proven track record in fashion marketing, a strong strategic mindset, and a passion for storytelling that drives brand awareness and engagement.
In this role, you will design and execute a comprehensive 360° marketing strategy in collaboration with the Creative Directors, ensuring alignment with our brand identity and business goals while managing collaborations with external agencies and partners.
Key Responsibilities:
- Develop and implement comprehensive, data-driven marketing strategies to achieve business goals.
- Manage, mentor, and inspire a Marketing Coordinator, fostering growth and creativity.
- Lead collaborations with external agencies and partners, ensuring alignment with brand goals and maintaining strong relationships.
- Drive the creation of compelling, on-brand content across all channels.
- Analise market trends, consumer insights, and competitor activities to identify opportunities for differentiation and growth.
- Lead the planning and execution of promotional events, product launches, and integrated marketing campaigns, ensuring alignment with brand identity.
- Monitor and evaluate the performance of marketing initiatives, providing regular reports and actionable recommendations.
- Collaborate closely with sales, product development, and other teams to ensure cohesive and effective messaging across all touchpoints.Qualifications:
- Degree in Marketing, Business, Fashion Merchandising, or a related field.
- 3-5 years of experience in marketing, including at least 1 year in a leadership or management role, ideally in the fashion industry.
- Strong experience in working with external agencies, freelancers, or collaborators.
- Deep understanding of digital marketing, e-commerce, and social media trends.
- Exceptional leadership, communication, and organizational skills.
- Proficiency in tools such as Adobe Creative Suite, marketing analytics platforms, and project management software.
- Strong ability to prioritise and manage multiple projects.
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