Your responsibilities will include:Crafting a robust strategy for B2B marketing development tailored to the online gaming sector;Effectively managing advertising budgets to meet both marketing and financial objectives;Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers' work;Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels;Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion;Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data;Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.To be successful in this role, you'll need:3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment;Expertise in AI technologies, such as machine learning, data analysis, and personalization;A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing;Proven experience in navigating the B2B landscape and engaging with users;Proficiency in using analytics tools to track and analyze marketing campaign performance;Strong critical thinking, data-driven approach, and strong analytical skills;Proficiency in English and Spanish;Ability to analyze large volumes of information and draw conclusions;A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored;Creativity and the ability to generate high-quality ideas and hypotheses.Additional skills that would be beneficial:Experience with Google Ads and TikTok for marketing campaigns;Proficiency in Portuguese;Skills in working with Amplitude and Tableau for marketing analytics;Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca.Join the LaFinteca teamFor all career-related questions, you can contact our manager:We will try to answer you as soon as possible.
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