.Aspire for career development in the realm of performance marketing and wish to hone your entrepreneurial skills; Desire to directly impact the commercial outcome of a product, starting from its inception (and even before that); Can articulate your thoughts persuasively and make decisions independently; Aren't intimidated by a fast-paced work environment and are ready to take responsibility for outcomes; Are prepared to experiment extensively to find the best solutions; Value feedback and strive for rapid professional growth and self-improvement.Your responsibilities will include:Crafting a robust strategy for B2B marketing development tailored to the online gaming sector; Effectively managing advertising budgets to meet both marketing and financial objectives; Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers' work; Organizing promotional activities, PR efforts, SEO initiatives, and UX/UI design enhancements for our product websites, all geared towards amplifying inbound customer channels; Collaborating seamlesslywith sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion; Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data; Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.To be successful in this role, you'll need:3+ years of experience in user acquisition/performance marketing in the Latam region within the iGaming sector in a FinTech environment; Expertise in AI technologies, such as machine learning, data analysis, and personalization; A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing; Proven experience in navigating the B2B landscape and engaging with users; Proficiency in using analytics tools to track and analyze marketing campaign performance; Strong critical thinking, data-driven approach, and strong analytical skills; Proficiency in English and Spanish; Ability to analyze largevolumes of information and draw conclusions; A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored; Creativity and the ability to generate high-quality ideas and hypotheses.Additional skills that would be beneficial:Experience with Google Ads and TikTok for marketing campaigns; Proficiency in Portuguese; Skills in working with Amplitude and Tableau for marketing analytics; Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca
