Job description
Location: Madrid
Reporting: Regional Head of Marketing
Full time Start date: asap
About Otovo As one of Europe's fastest growing Greentech start-ups, Otovo is committed to bringing local and clean energy to every home in Europe. Otovo offers solar panels and batteries to homeowners, leveraging software and technology to simplify solar energy adoption, making it affordable and accessible nationwide.
We're currently seeking a Local Marketing Manager for the Netherlands, responsible for orchestrating our demand generation efforts, balancing organic and paid tactics in the Netherlands and Belgium.
As part of our growing international team, you'll tap into a vast network of digital designers, brand managers, and marketing experts who have successfully launched and scaled Otovo across 13 countries: Norway, France, Spain, Poland, Italy, Germany, Switzerland, Portugal, the UK, Sweden, Austria, Belgium, and the Netherlands.
Key responsibilities:Understand and always be the voice of our customersBe responsible for the local content marketing strategy and implementation (e.g., blog, landing pages, e-books, email nurturing strategy & flow, newsletters, etc.)Deploy locally global marketing campaigns, activities, and best practices from other Otovo marketsBe a key user of our CRM (Hubspot) and be responsible for our local marketing CRM assets (emailing, contacts lists, workflows, etc.)Deploy and optimize our local customer referral programDrive online customer reviews and testimonialsDraw insight out on local consumers and local competitorsMonitor, optimize, and report on marketing performanceCollaborate closely with the central marketing teams and other Otovo departments in all of EuropeJob requirementsRequirements:Fluent in Dutch and EnglishAt least 5 years of experience managing multiple marketing channelsA bachelor's or master's degree in marketing, communications, business administration, or a similar fieldSelf-starting mentality with a keen eye for detailStrong written and verbal communication skills in Dutch and EnglishProficiency in usual Marketing Platform tools such as Google Search Console and Google Analytics and in CRM tools such as HubspotA blend of creativity and data-driven decision-makingA passion for staying abreast of web trends and technologiesA track record of delivering results efficiently and effectivelyExperience with running integrated campaigns - coordinating, budgeting, measuring impactExcellent project management and cross-functional collaboration with Sales and central MarketingWhat's in it for you?A chance to contribute meaningfully to combating global warming through increased solar adoptionCollaboration with passionate colleagues across EuropeComprehensive benefits including pension and insurance coverageHiring processQuick Introduction: a call with a member of the HR teamFirst interview: with the Head of Regional MarketingSecond interview: with the General Manager of the NetherlandsAn informal introductory meeting with potential future colleaguesA case interview to collaboratively tackle a realistic challengeJoin us in shaping the renewable energy landscape and submit your application today!
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