Model: Hybrid (1 day of HO) Location: Province of Madrid Employment Level: Manager
From Candee, Talent Consultancy specialised in Digital Marketing, we are managing this position for Calido, the new project of Dazia Capital.
What is Calido?
Calido is the new operator of flex living, a growing residential rental model that offers real estate solutions with greater flexibility for residents to enjoy. Calido's aim is to create design led spaces where everyone can be themselves, prioritising customer focus to provide unforgettable experiences.
The project has four new buildings that will open in 2025 and will include 1,500 flats with the aim of reaching 2,500 flats throughout the Madrid region, with further expansion planned in key areas of other Spanish cities.
Calido is part of Dazia Capital, a real estate investment and asset management company specialising in the Spanish residential sector.
What makes Calido unique?
According to Calido team the best thing about working here is:
The work environment: collaborative, dynamic and open, without rigid hierarchies, encouraging collaboration and the participation of all.
The culture: based on clear values such as respect, innovation and entrepreneurship, promoting a strong sense of belonging.
The professional projection: with constant development opportunities to develop innovative projects.
What will your team be like?
You will work with a Marketing Specialist that will support you in your day-to-day and in the execution and monitoring of campaigns. In addition you will have the partnership of a digital marketing agency.
You will report to the Head of Operations and will have a direct relationship with the B2B and management team in each of the Calido buildings.
As the structure of the company is so cross-functional, you will also have collaborative interactions with the CEO, the investment department and, occasionally, with the Dazya Living team.
What will your mission be?
Developing and executing Calido's marketing strategy, establishing and reporting key KPIs for the business, with a focus on lead generation, brand development and content generation for the different platforms.
You will be the person to lead the smooth coordination and delivery of new launches for new flex living schemes, ensuring an appropriate lead enquiry volume to meet leasing targets as a result of implementing effective marketing plans.
Your main functions will be:
Develop the go-to-market strategies, to get the word out about our new flex living platform and drive qualified traffic, to attract potential customers and drive conversions.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Define positioning, messaging, and pricing strategies to effectively communicate the value proposition to the target audience.
Analyze lead generation metrics and optimize campaigns to maximize ROI and conversion rates. While establishing key performance indicators (KPIs) and periodic reporting.
Conduct market research to identify target segments, competitive landscape, and key opportunities.
Collaborate with internal stakeholders to gather content requirements and ensure alignment with brand guidelines and messaging.
Collaborate with agency partners to develop strategic digital marketing plans that leverage a mix of channels, including paid search, display advertising, social media, email marketing, and content marketing.
Oversee the execution of digital campaigns, ensuring they are delivered on time, within budget, and in accordance with brand guidelines and best practices.
Identify and evaluate potential partnership opportunities with local businesses, aligning with our brand values and target audience.
Cultivate relationships with key decision-makers and stakeholders at partner organizations, establishing mutually beneficial partnerships and cross marketing opportunities.
What are they looking for?
At least 3 years of progressive professional experience with demonstrated success in driving above-market outcomes.
Preferably with a degree in communication, marketing and/or audiovisuals.
Someone with ownership, initiative, adaptability and organised like no other.
Must have demonstrated experience in digital marketing channels.
Excellent analytical and reporting skills.
Superb presentation and training skills with a passion for marketing, sales and operational excellence customer central.
Excellent project management and organizational skills; ability to successfully work on multiple projects and initiatives simultaneously.
Ability to work in a fast-paced and ever-changing environment.
Fluent in English and Spanish.
Nice to have experience within the Living sector or hospitality industry in Spain. Particularly, in the lease-up of new build projects preferred.
What do they offer?
Dynamic and entrepreneurial environment, with cross-cutting structure and opportunities for development and growth.
The opportunity to create a unique product from scratch with direct impact on residents' lives, offering new housing solutions in a stressed market.
Wellbeing programme with fruit, coffee, tea and snacks in the office.
Functional training sessions every Thursday from 2pm to 3pm in the Retiro Park with a personal trainer.
Teambuilding sessions twice a year.
Office hours with flexible break options.
Intensive working hours on Fridays (from 9am to 2pm).
One remote workday per week for increased flexibility.
Annual bonus of 20% of the annual conditions in case of achievement of objectives.
What will your selection process be like?
First of all, please apply for the vacancy. We will review your application as soon as possible.
Semi-structured interview: If you meet the requirements, your Talent Agent will contact you to answer any questions about the position and to start getting to know you beyond your CV.
Case study: If both parties consider that there is a fit, we will send you a case study so that we can see you in action and give you 7 calendar days to address it.
Interviews with Calido: If you've nailed the case, we will schedule two final interviews with the company so that you can interview your potential employers and they can interview you.
Throughout the process you will have direct contact with your Talent Agent to answer any questions or concerns.
If you've made it this far, you could be the person we're looking for. Let's connect!
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