.Marketing Manager, Amazon Private Brands Amazon.In is seeking an innovative marketing manager to join the Private Brands marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management andmedia mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. He/ She will work closely with the Category P&L leaders to ensure optimization of brand and product messaging and spend across all marketing channels. As a Marketing Manager, you will need to have a strong understanding of consumer and be responsible for delivering category message through various media channels. You will also drive awareness and engagement and demand for the categories, and utilize global strategies and tenets to guide the same. You will collaborate closely with category leaders to develop unique marketing programs, research, and activation programs and effectively adapt them for respective market segments.Key job responsibilitiesCreation of marketing strategies for multiple categories, in which you make use of the full marketing mixYou will determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities.Responsible for local geos, competition and consumer analysis that help you determine your marketing strategy.Responsible for product marketing and marketing communication management with central brand and media team.Propose, analyze, summarize consumer and shopper research to drive insightsWork cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals.Develop accurate projects priorities, schedules and execution of marketing campaigns.Partner cross functionally with creative, Retail, Media and Finance teams to develop the annual plans.Work collaboratively with the leader of online marketing strategy and media planning to develop plans that optimize advertising across the product portfolioDevelop compelling, relevant strategic input docs and creative briefs for creative developmentA day in the life3+ years' experience in B2C MarketingDemonstrated extensive experience in marketing strategy development, managing pan-India projects with multiple stakeholders and show proven expertise in performance measurement and execution
