Marketing Executive (F/M/D)

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
Apply now for the position of Marketing Executive.
The Marketing team has responsibility for assessing the short to medium term business impacts across all business lines and marketing directions of ongoing industry transformations, developing the global Southern Europe marketing plan and countries' adaptations. The team understands the global and country business priorities, market dynamics, consumer needs, motivations and expectations as well as which marketing drivers work better across the markets to develop and implement a marketing plan to achieve business goals.

Marketing Executive reports directly to the Head of Marketing and, as an integral part of the Country Marketing Team, he or she will be responsible to implement and monitor the marketing plan and activity for Country market according to the Southern Europe Marketing strategy and considering EMEA and Global marketing initiatives.

Areas of Responsibility/Tasks:

As an integral part of the Country Marketing Team, he or she will be responsible to:

Deploy the Southern Europe Marketing Strategy and Country annual plans combining traditional B2B marketing initiatives, such as congresses & events, with digitalization of the marketing function.
Budget control and monthly & quarterly report process.
Ongoing follow-up to monitor and analyze the results and business impact (KPI's).
Identify improvement points and work with key stakeholders to readjust the actions needed.
Drive implementation and execution of new tools, processes, systems, culture and technologies to become one of the most customer engaged brands in the healthcare industry, focusing on digital levers.
Influence and drive the establishment of a first-class digital organization and ensure high and standardized quality standards & digital capabilities.
Deploy a totally customer centric culture and performance in Country, deploying customer journey and funnel concepts for all campaigns.
Create digital selling capabilities in the country enabling the right organization, social selling tools, Paid Media procedures, listening capabilities and campaign management.
Help to define channel strategy for campaigns according with the Country needs.
Manage communications and brand presence growth: define and implement comms and PR plan (managing external agencies if needed).
Implement local partnership & collaboration plans with key customers, recognize professionals and institutions which can better help to improve our business.
Organize a first-class congresses and events: define and manage the whole process, it means, negotiating our presence with the organization, assembling and coordinating requirements, conferences, booth design aligned with business/marketing objectives, customer experience and lead generation, develop all content needed, interviews, logistics, merchandising, invitations, communications, developing schedules, etc.
Content creation to be used across all communication channels.

Required Competencies and Experience:
At least 10 years of experience in a marketing role in healthcare.
International marketing experience, as part of multinational marketing team.
English as day-by-day language is a must.
Good analytical skills as well as results orientated with a positive outlook, and a clear focus on high quality and business profit.
Strong Business orientation of the Marketing activity.
Strong data management and organizational skills - able to build your own analyses. Strong focus on quality, building trust and motivation.
Excellent communication skills used to work in complex matrix environments.
Excellent understanding of digital KPIs - able to read, analyze digital dashboard and identify improvements points.
Able to work both at the strategical and hand-on operational level.
Experience with digital systems integrations, data architecture, digital ecosystems, technologies, tools.
Digital campaign experience. Campaign design (including digital design and conceptual / content / TOV / story telling design), analytics, lead strategy. Experience in working with customer journeys and funnel strategies.
Customer oriented.
Proven experience managing complex business relationships and working within cross functional teams/processes to achieve goals.
Previous sales experience is a plus.

Attitudes:
Demanding from him/herself, striving for excellence and paying close attention to details.
Good team player, proactive and collaborative.
Good listener open to other's ideas and criticism.
Reliable for knowing the facts and reliable in keeping promises and deliverables.
Curious mind and eager to keep on top of innovations and new business ideas.
Tenacious, resourceful to get things done.
Mature and discrete, understand the implications of having access to sensitive information.
Strong understanding of the needs of internal teams and empathy with their position.
Ability to stay calm and focused on delivery in a complex fast-moving environment.
Clear and creative thinking with the ability to constructively challenge the established thinking.
Ability to prioritize and plan.

Who we are:
We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

As an equal opportunity employer, we welcome applications from individuals with disabilities.

La diversidad en Siemens Healthineers es nuestra fuente de creatividad e innovación. Estamos plenamente comprometidos con el principio de igualdad de trato y de oportunidades entre mujeres y hombres . Contar con diferentes tipos de talento -independientemente de su raza, religión, género, orientación sexual, edad, discapacidad o cualquier otra característica indicada en la legislación vigente- nos hace ser más competitivos y estar mejor preparados para responder con éxito a las demandas de la sociedad.

#J-18808-Ljbffr