Job Title: Marketing Executive - DAZN Bet
Location: Madrid, Spain
Schedule: Full-Time, Permanent
Team: Marketing
Department: Marketing & PR
What's your new role about? The Marketing Executive will support the brand proposition and campaign management for the Spanish market. You will work across the Marketing team to ensure the direction is clear and the marketing goals are accomplished. You will support communication and collaboration regarding key sports events, creative & content initiatives, and alignment between designers, copywriters, and the brand DAZN Bet.
You will work alongside the Spain Marketing Manager to fully understand the DAZN Bet customer base and opportunities, building excellent relationships with DAZN departments and stakeholders to support the market roadmap that localizes the DAZN Bet proposition to achieve thrilling and ambitious targets. You will manage key relationships with the DAZN marketing teams to ensure we have a clear understanding of the proposition and product offering, enabling findings to be translated into a clear integration for customers. This role will be based in our Madrid office.
Benefits include: access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals, and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events.
Please note: our Talent Acquisition team and some Hiring teams are based in the UK, so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!
As our new Marketing Executive, you'll have the opportunity to: Support the planning and delivery of marketing campaigns across all Digital channels to help DAZN Bet achieve their Brand, Performance, and Content Marketing objectives. Be responsible for aligning an agreed marketing strategy and objectives for Spain DAZN integration, working on the market-specific roadmap, driving the key propositions. Align and enhance the creative proposition across the different channels (Social Media, Content & CRM Comms) to attract new customers. Help and support the Marketing Manager to build the Annual, Quarterly, and Monthly market-specific plans for the Sports and Gaming products. Work with Media Planners to define a media buying approach that drives brand recognition and brand salience. Work closely with DAZN Social Media teams to create and deliver sports & betting content whilst enhancing the betting experience. Understand regulations within the market to provide market guidance on advertising regulations, product & promotional restrictions. Build relationships with DAZN Bet departments and stakeholders, sharing clear direction on the market-specific roadmap to help build a clear marketing roadmap aligning to overall strategy. Formulate SEO content that ensures consistency across channels and represents the Spanish market. You'll have: Minimum 2 years marketing experience; gaming industry experience would be a plus. Experience working in a B2C business. Understanding of regulations in the Spanish market. Passion for the sports industry and sports ecosystem. Excellent communication skills (Spanish and English). Demonstrated good analytical skills. Customer-oriented to provide suitable service and products to satisfy customer requirements. Creativity and development skills.
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