.MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community.
Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty.
We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less.
With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it's not just another product, but one that you can live with for years to come.The Marketing Director, EU is responsible for leading Merit's marketing strategy and execution across all EU markets.
This Marketing expert will create tailormade concepts for the Region to drive sales, gain market share, set up successful events, and build brand awareness.
They will localise campaigns with the support of PR agencies and Sephora's PR teams to ensure resonance across the EU Sephora markets, with a particular emphasis on France, Italy, Spain, Germany, and the Nordics.
They will also work hand-in-hand with the USA performance marketing teams to drive DTC performance across the region.This expert will be responsible for strategies across brand/partnerships, influencers, PR, CRM, and trade marketing.
The ideal candidate should be a self-starter, comfortable working in an entrepreneurial environment.
They will build strategy and advise the SVP International on marketing priorities while leading more junior teams and agencies through execution at the local market level.
This role requires a team player able to work in a small, nimble organization with a global HQ based in the USA.
Previous cosmetic experience is essential.Overall, this role will be the right hand of the SVP international, key to the launch and fast growth (+50% YoY goal for the first 3 years) of Merit in the EU and potentially beyond.
This individual will be part of an exciting, entrepreneurial journey and will have a key role in the development of the wider strategy