.MERIT is a minimalist beauty brand that makes impossible to mess up products for a multi-generational community. Designed by makeup consumers — not artists — MERIT was created as the antidote to the overwhelming world of beauty. We simplify what it takes to get ready by creating only well-edited essentials that help you do more with less. With minimalism at its core, MERIT remains intentional in the products it creates, spending years perfecting every detail to ensure it's not just another product, but one that you can live with for years to come.The Marketing Director, EU is responsible for leading Merit's marketing strategy and execution across all EU markets. This Marketing expert will be able to create tailormade concepts for the Region to drive sales, gain market share, set up successful events and build brand awareness. They will be able to localise campaigns, with the support of PR agencies and Sephora's PR teams, to ensure resonance across the EU Sephora markets with a particular emphasis on France, Italy, Spain, Germany and the Nordics. They will also work hand-in-hand with the USA performance marketing teams to drive DTC performance across the region.This expert will be responsible for strategies across brand/partnerships, influencers, PR, CRM, and trade marketing. The ideal candidate should be a self-starter, comfortable working in an entrepreneurial environment. They will be able to both build strategy and advise the SVP International on marketing priorities but also lead more junior teams and agencies through execution at the local market level. This role requires a team player able to work in a small, nimble organization with a global HQ based in the USA. Previous cosmetic experience essential.Overall, this role will be the right hand of the SVP international, key to the launch and then fast growth (+50% YoY goal for the first 3 years) of Merit in the EU and potentially beyond. This individual will be part of an exciting, entrepreneurial journey and will have a key role in development of the wider strategy.Responsibilities:Global responsibilitiesBuild EU Marketing and PR strategy (including brand, product and retail marketing) with the CMO and the SVP International.Build and maintain strong relationships with key partners (US brand holder and key EU partners).Implement smooth processes through regular touchpoints with the CMO and US global marketing team.Develop strategies for EU NPD launches following guidance from US brand marketing where applicable.Carefully consider current and future business objectives, opportunities, and costs when making decisions, incorporating the short and long-term trade-offs.Manage the marketing and PR budget for EU.Lead the EU marketing team including development of direct reports as the team expands over 12-24 months.Marketing & DesignImplement Global concepts for the Region.Identify Regional Brand Marketing opportunities with Sephora and for DTC channels