.The Company lastminute.Com is the European Travel Tech leader in Dynamic Holiday Packages.
It operates a portfolio of well-known brands such as lastminute.Com, Volagratis, Rumbo, weg.De, Bravofly, Jetcost and Hotelscan.Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers' travel experience.
Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution.
More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility.
We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here.
We value different lived experiences and respect viewpoints, as we know unicity drives innovation.
We want to make sure our people reflect the communities across the world we help travel.lastminute.Com N.V. is a publicly-traded company listed under the ticker symbol LMN on the SIX Swiss Exchange.Job Description lastminute.Com is looking for a Data Lead (Marketing) within its Data & Analytics department who can drive our Marketing & Media data domain team currently composed of 2 data engineers and 3 data analysts.
This team has the objective to proactively partner with our marketing and media teams to design, measure and optimize performances of our marketing campaigns across various channels including paid search, display advertising, social media, and affiliate marketing.Key Responsibilities:Proactively define and review an overarching marketing analytics strategy aligned with our company business goals identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.Oversee the collection, integration, and management of our marketing data from various sources including digital marketing platforms, website analytics, and third-party data providers ensuring data accuracy, consistency, and completeness by implementing data quality control measures and data validation processes.Supervise the development of dashboards, reports, and visualizations to communicate key marketing metrics, performance trends, and insights to our marketing stakeholders.Lead the analysis of marketing data to uncover insights, trends, and patterns that drive actionable recommendations for optimizing our marketing strategies.Partner with our marketing and media teams to identify and monitor marketing key performance indicators ensuring effectiveness and constant optimization of our marketing and media campaigns