Description:
The role:
To drive profitable SPK business growth by understanding the customers' needs, and the behaviour of the participants in the market and its trends so as to propose Unique Selling Proposals for relevant group of customers.
To promote our USP in a quick and efficient way throughout SPK and towards external customers.
Sales
To ease our daily sales activity by providing the right promotional tools to support our Unique Selling Proposals.
Boost our sales team efficiency by helping them to better understand market and customer needs evolution with a regular Market Intelligence update.
Saica Sales System (SSS)
SSS Manual: be responsible of the definition and update of modules referring to Marketing, Sales, Account Plans and Data Management.
Innovation
Propose investigation lines to R+D+i department to achieve differentiated Selling Proposals.
Participate as an executive member in the CEI meetings.
Sales Team Capabilities
Participate as a trainer in the different training programs aiming to improve our Sales Team capabilities, for modules referring to Marketing and/or communication.
Marketing
To undertake market research and analysis for understanding our customers' needs and expectations (and competitors market behavior) in order to help building the best customized Unique Selling Proposal for ensuring the optimization of major business development opportunities (new products, new services, new market segments).
Coordinate the market research activity across Saica Pack countries for Corporate projects.
Propose SPK Communication Plan (for internal and external customers) to Commercial & Marketing Director SPK.
Lead agreed marketing and communication actions that have to be coordinated at central level (trade fairs organization, customer events, presentations, web development, etc).
To liaise with relevant internal departments and stakeholders to propose the development of new or optimized products and/or services to boost our sales and/or margins.
Prepare and present to Commercial & Marketing Director SPK the annual cost forecast for marketing and communication head-office-led activities.
To be aware of the technological and industrial market evolution according to the conclusions of the market research in order to build the best customized Unique Selling Proposal.
Develop relevant, exhaustive and easy to understand promotional tools to show the advantages of our new products and services to our customers.
Participate as an executive member in the Commercial & Marketing meetings at request.
Requirements:
Academic Qualifications: University degree in Business/ Marketing/ Sales.
Professional Experience:
5 years experience in a similar role in the industrial consumer goods sector (B2B).
Demonstrate expertise on efficient Project Management.
Digitalization expertise in B2C or B2B environment.
Languages:
English and Spanish: proficiency level (C1).
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