.Reporting to: VP Global Sales & MarketingPelemix is a global market leader in the coco coir substrate market for hydroponic growers and the horticulture industry.
The company owns 7 production facilities in Sri Lanka, India, Thailand, as well as a state-of-the-art coir & peat substrate blending facility in Spain and Israel.
Pelemix coir is used worldwide as a growing media for various hydroponic-grown crops and various indoor and outdoor nurseries by professional and commercial growers.
Pelemix uses modern technologies along with high-quality materials to produce different blends based on coir, including other materials such as high-quality peat.
The company's goal is to create the most advanced coir and coir & peat blend solutions for growers around the world, allowing our customers to achieve high yield, excellent quality, and high profitability.Position Overview:We are seeking a highly skilled and experienced Marketing Coordinator to join our dynamic team in the agriculture sector.
As a B2B Marketing Coordinator, you will be responsible for implementing and managing strategic marketing initiatives to promote our agricultural products and services to businesses and industry partners.
Your expertise in B2B marketing and in-depth knowledge of the agriculture industry will be crucial in driving brand awareness, lead generation, and customer engagement.Key Responsibilities:Campaign Management: Plan, execute, and analyze marketing campaigns, including email marketing, social media, content marketing, webinars, and industry events to generate leads and drive customer engagement.Content Creation: Create compelling and relevant marketing content, such as blog posts, whitepapers, case studies, testimonials, promotional videos, and sales collateral, tailored to the needs of B2B customers in the agriculture industry.Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities.
Utilize insights to refine marketing strategies and deliver data-driven recommendations.Customer Relationship Management: Develop and maintain strong relationships with B2B customers, industry partners, and stakeholders to foster loyalty and identify upselling opportunities.Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and touchpoints, reinforcing the company's reputation as a trusted and innovative player in the agriculture sector.Digital Marketing: Manage the company's digital presence, including website updates, SEO, PPC campaigns, and social media channels, to maximize online visibility and lead generation.Event Coordination: Coordinate participation in trade shows, conferences, and industry events, ensuring a strong presence and delivering impactful presentations or demonstrations.Analytics and Reporting: Monitor and analyze marketing campaign performance, website metrics, lead generation, and conversion rates