.OUR MISSION The Song GN practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. HOW IS A DAY AS A CONSULTANT AT ACCENTURE? You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following: Designing new campaign strategies and marketing plans across all channels and devices. Conducting technology vendor assessment and Adobe Experience cloud/Adobe marketing cloud capability assessment, defining target marketing operating model and process blueprint, developing marketing use cases and develop business case. Gathering business requirements, designing process & solution for implementation of Adobe campaign/Marketo. Plan, design, execute large scale marketing automation programs over channels such as email, SMS, CRM, web, SEO/SEM etc. Designing new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Conduct vendor assessment and client's Campaign/Marketing automation capability assessment. Provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gathering business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization. WHAT ARE WE LOOKING FOR? Collaborating with various client and Accenture business and technology stakeholders in implementing Adobe campaign/Marketo solution and assisting in change management and adoption of the new tool/process. Collecting and sharing best practices on solution positioning and delivery for clients. Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the campaign management and digital advertising space. Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients