IESE Business School is committed to the development of leaders who aim to have a deep, positive and lasting impact on people, firms and society through professional excellence, integrity and spirit of service. IESE attracts and develops talented professionals to run its diverse programs. IESE's people live the school's mission on a day-to-day basis, maintaining the institution as one of the top business schools in the world. IESE focuses on principles in the workplace that help cultivate an atmosphere of professionalism, integrity, service and respect and believes that organizations are communities of people.
Job Functions: As the Product Manager/ Business Partner, you will provide strategic marketing and day-to-day marketing planning, development and execution for a variety of clients, while building and maintaining relationships with our internal program and marketing teams, to help us continue our growth as an impactful and international Business School.
The position will report to the Area Partner in the Marketing Department in Barcelona.
Key Responsibilities: Develop and implement the marketing plans for the programDefine the marketing strategyDefine, implement and adjust marketing campaigns (SEM, Display, print, emailing, landings…)Handle all production materials (brochures, delivery material…)Website contentAnnual planning and budget follow-upUnderstand the program needs and work closely with the director of the program to achieve their goals.Manage day to day client requestsMonthly meeting to evaluate campaign results & follow up of next actionsAnalyze and report on marketing resultsWork closely with the Media agency and the Design AgencyParticipate in Digital Marketing projectsCultivate internal and external client relationshipsEnsure corporate brand coherence across all campaigns and materialsRequirementsRequirements Bachelor's Degree (Engineering, Business Administration…). Major in marketing and/ communications or related studies is a plus.Significant hands-on experience (5+ years) and a proven track record of driving sales and growing revenue across paid search, paid social and display (including programmatic).1-2 Years proven track record of running campaigns on AdWords, Bing Ads, Facebook Ads and Twitter Ads.Significant hands-on and professional experience running programmatic display campaigns with Double Click or other DSPs.Languages: English (Proficiency level) and SpanishStrong communication skills: ability to convince clients to implement best practicesAdvanced user of Microsoft OfficeKnowledge of Salesforce or a CRM toolProactive and excellent team player. Able to build and maintain strong and effective relationships with media owners and agencies, as well as with internal teams.Strategic thinking, detail orientation, analytical mindset, process-driven approach to tasks and projects and ability to work under pressure. Sector: Editorial, Education and Training
#J-18808-Ljbffr