Marketing Automation (Operations) - 100% RemoteJob Description:
Hi there! We are Semrush, a global IT company developing our own product: a platform for digital marketers. This is our Marketing Automation (Operations) Manager role for those who are goal and success-oriented.
Tasks in the Role:The Marketing Automation (Operations) Manager will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM HubSpot. This role involves:
CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.Automation Setup: Design, implement, and manage automated marketing and sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.Requirements:Who we are looking for:
Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.Experience: Minimum of 3-5 years in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting.Communication: Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.They say there are no perfect candidates, but that might well be you if you have:
Experience in the SaaS industry or with data-driven marketing.HubSpot Certification(s).Knowledge of GDPR, CAN-SPAM, and other data privacy regulations.You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.Benefits: Flexible working day start.Snacks and coffee at the office.Corporate events.Unlimited PTO.Training courses and conferences.Skills: HubSpot, SQL
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