Marketing Automation (Operations) - 100% Remote Job Description: Hi there!
We are Semrush, a global IT company developing our own product: a platform for digital marketers.
This is our Marketing Automation (Operations) Manager role for those who are goal and success-oriented.
Tasks in the Role: The Marketing Automation (Operations) Manager will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM HubSpot.
This role involves: CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
Automation Setup: Design, implement, and manage automated marketing and sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
Requirements: Who we are looking for: Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
Experience: Minimum of 3-5 years in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
Familiarity with SQL or similar database query languages is a plus.
Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting.
Communication: Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
They say there are no perfect candidates, but that might well be you if you have: Experience in the SaaS industry or with data-driven marketing.
HubSpot Certification(s).
Knowledge of GDPR, CAN-SPAM, and other data privacy regulations.
You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.
Benefits: Flexible working day start.
Snacks and coffee at the office.
Corporate events.
Unlimited PTO.
Training courses and conferences.
Skills: HubSpot, SQL #J-18808-Ljbffr