Marketing Automation Manager (Datos Team)

.Job DescriptionHi there!We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance.This is ourMarketing Automation (Operations) Manager role for those who are goal and success-oriented.Tasks in the roleThe Marketing Automation (Operations) Manager will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot. This role involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potentialAutomation Setup: Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategiesData Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated informationReporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-makingCollaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectivesOptimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goalsRequirementsWho we are looking forEducation: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related fieldExperience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpotTechnical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus