Marketing Associate Director - Allergan Aesthetics
Madrid
Madrid, Community of Madrid, ESDescription: Allergan Aesthetics is a fast-growing and dynamic franchise within AbbVie. This position is being created to help lead the development and execution of marketing strategies for the Allergan Aesthetic portfolio in the country. Allergan's Aesthetics portfolio includes a botulinum toxin, a range of facial fillers, and a medical device for fat reduction. This portfolio includes prescription-only medicines, as well as medical devices and capital equipment. The Associate Director of Marketing will operate across these different technologies, driving marketing programs to support brand and customer needs while abiding by the relevant codes of conduct.
The Associate Director of Marketing will lead a team of Brand Managers and a cross-functional matrix team to drive strategy, operational excellence, and brand success. This is a senior-level position within the country commercial organization, and the successful individual will take a place on the country Aesthetic Leadership team. The Associate Director of Marketing will also have a very active role liaising with International Strategic Marketing to align on plans and activities. It is intended that the Associate Director of Marketing will drive innovation and improvement in Allergan Aesthetics' digital and consumer marketing capability. The candidate will need strong leadership and communication skills and have significant healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands and help shape the future of the Allergan Aesthetic Franchise.
KEY ACCOUNTABILITIES:Financials:Participate in the setting of annual sales targets and forecasts for established and new products.Routinely utilize market data to appraise brand performance and take action as appropriate.Manage promotional budget to ensure that activities are conducted as per the brand plan.Development of Brand Strategy and Tactical Deployment:Lead the development of a robust strategic plan for brands within the franchise.Lead the development of annual cross-functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan.Create campaign assets for rollout to teams (e.g., Digital Sales Aids, Briefing Documents, Training Guides).Develop digital marketing programs for the portfolio (in line with GDPR and HCP compliance frameworks).Develop consumer campaigns for relevant parts of the portfolio.Manage creative and medical communication agencies.Prepare and launch new products and categories.Ensure clear cascade of strategy and plans throughout the organization with specific emphasis on sales teams.Inspire and Lead a Team:Lead, manage, and develop the marketing team to optimize their contribution to the business and enhance their work experience.Work with reports to create individual development plans and follow up through regular meetings. Develop a team culture aligned to Allergan values.Lead cross-functional marketing and brand meetings.Qualifications:Experience/Knowledge: Must have prior healthcare marketing experience.Product launch experience at a country or international level.Prior customer-facing experience (sales/sales management preferable).Experience of hiring and managing external agencies (creative/med comms).Digital and consumer experience preferred.Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career.Dermatology or Skin Care experience.Behaviours/Skills: Strong communication skills (1:1 verbal, written, and presentations).Demonstrated leadership and excellent influencing skills.Very strong planning and project management skills.Creativity.Ability to work well in a team environment, multi-functional collaboration.Ability to multi-task and to get things done.Flexible and adaptable approach.Compliance and Integrity: You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).
Job Field: Marketing
Job Type: Experienced
Organization: Allergan Aesthetics
Schedule: Full-time
Travel: Yes, 25% of the Time
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