Marketing And Communication Product Marketing Manager Madrid Product Manager

Want to be a part of education's digital transformation? At Global Alumni, the first Euro-American EdTech, we have successfully broken down physical and language barriers, bringing knowledge and prestige from some of the world's best universities to any professional in a digital, globalized, and ever-changing environment.
As education shifts to online and hybrid formats, we are aligned with universities' needs to create and develop digital content for their postgraduate courses. We also offer higher education institutions marketing services for these programs, from strategic planning and the design of campaigns to effective launching on all relevant digital platforms. Our marketing efforts are targeted to a multicultural audience that spans six different languages.
What will be your functions and responsibilities? Gathering information for product development and positioning tacticsDeveloping a clear and compelling digital product positioning in line with our target audienceCreating differentiated value propositions that highlight the features and advantages of the programs.Collaborating with the content, copywriting, and design team to create digital marketing materials that effectively communicate the product's valueDirecting webinars by coordinating with different departments for their executionCreating and maintaining all marketing materials up to date, including program brochures, landing pages, website content, emails, and sales collateralCollaborating with the Social Media and Email Marketing team to create content for various channels such as blogs, social media, and email campaignsProviding sales teams with the necessary tools, training, and resources to effectively promote and sell the programsConducting training sessions for sales teams to ensure a proper understanding of our programs and value propositionCoordinate the teams involved in the promotion process of the programs to ensure the achievement of objectivesBack office configuration for the execution of marketing campaigns of the productsWhat do we offer? Be part of a dynamic, international, and growing teamSalary: A base salary plus commissions based on sales targetsTraining program and professional development, possibility of studying and learning in the world's best universitiesBachelor's degree in Marketing or Business AdministrationMinimum of 4 years of experience in Digital Marketing and Product ManagementExperience or knowledge in Email Marketing, Marketing Automation, and CRM (e.g.,Salesforce)Experience in managing digital marketing campaigns on digital platforms with the goal of lead acquisition (e.g. Google Ads and Social Ads)English skills (minimum B2 level)#J-18808-Ljbffr