.At Emburse, our mission is to help make our users' lives - and their businesses - better. We are dramatically transforming how organizations manage corporate expenses and invoices. We humanize work by automating manual tasks and saving users' time, so they can focus on what matters most - their family, community, or more rewarding work. We help CFOs give their employees a simple and amazing experience while ensuring compliance and reducing costs. Our solutions are tailored for companies from start-ups to enterprises. We have more than 16,000 clients and 9 million users globally.Emburse has offices across North America, including Los Angeles, Montreal, Portland (ME), San Diego, San Francisco, and Toronto, as well as locations in the UK, Germany, Spain, Australia, and the Netherlands. Emburse is a proud recipient of a 2020 Tech Cares Award from TrustRadius and a 2020 IDC SaaS CSAT Award for Travel and Expense. These awards celebrate companies that have gone above and beyond to provide their communities, clients, and front-line workers with support during the COVID-19 pandemic. We are a people-first company, and this award is a testament to our mission to humanize work.This position reports to the Head of Marketing EMEA. The technical/operations roles in marketing are responsible for supporting growth in the business and the systems that help to drive growth. They are focused on consistently improving processes and our tech stack to support the ever-changing market demands. They are on time and efficient, delivering high-quality support of our web properties and our marketing tech stack.They partner cross-functionally to support pipeline growth and create exceptional prospect and customer experiences on our digital properties.What You'll Do: Manage data hygiene and administration of our marketing automation and CRM integrations.Implement and optimize CRM and lead-gen workflows: validation rules, triggers, alerts, automated responses, etc.Support measurement and campaign effectiveness, generating campaign insights using closed-loop reporting between our marketing automation platform and Salesforce.Research, recommend, and implement system enhancements to increase conversion and close rates, with the ultimate goal of driving revenue growth.Monitor the performance (dashboards and sales monitoring KPIs), forecast performance through predictive analytics, and recommend remedial actions through prescriptive analytics.Develop strategies for effective data analysis and reporting, defining measurement requirements.Budget Management.Own Marketing & Sales alignment initiatives (Lead Management, ABM).What We're Looking For: Bachelor's Degree (Preferred: Marketing or Technical Degree).Minimum of 3-5 years in B2B SaaS, Marketing Operations & Analytics Role.Google Analytics Certification.Proven ability to collect, analyze and present data.A strong understanding of the marketing tech stack (Marketo, Hubspot, Salesforce, Demand Base, Google Suite)
