Marketing Agent | [D944]

Job Title: Marketing AgentLocation: Halifax, NSPosition Type: Full-TimeReports To: Marketing ManagerJob Overview: We are seeking a dynamic and results-driven Marketing Agent to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to promote our brand, products, and services. This role requires creativity, excellent communication skills, and a strong understanding of market trends and consumer behavior.Key Responsibilities:Market Research and Analysis: - Conduct market research to identify trends, competitor activities, and customer preferences. - Analyze market data to develop and refine marketing strategies.Brand Promotion: - Enhance brand awareness within the digital space and drive website traffic and acquisition. - Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.).Customer Engagement: - Engage with customers and clients to gather feedback and improve marketing efforts. - Develop and maintain relationships with key stakeholders, including partners and influencers.Performance Tracking and Reporting: - Monitor and report on the effectiveness of marketing campaigns. - Use analytics tools to measure the success of campaigns and optimize strategies accordingly.Event Planning and Coordination: - Organize and participate in events such as conferences, webinars, and trade shows. - Manage event logistics and ensure all marketing materials are prepared and available.Budget Management: - Assist in managing the marketing budget and ensure all marketing activities are cost-effective. - Track expenses and report on budget performance.Qualifications:Strong understanding of marketing principles, digital marketing, and social media platforms.Excellent verbal and written communication skills.Proficiency in marketing software and tools (e.g., Google Analytics, CRM software).Creative thinking and problem-solving skills.Ability to work independently and as part of a team.Strong organizational and time-management skills.Attention to detail and ability to multitask in a fast-paced environment.
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