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FMCG company
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This role is accountable for identifying powerful consumer, shopper & market insights and turning them into a source of competitive advantage for the internal teams in the company. He/she will be the voice of the consumer & shopper and will ensure into all decision-making forums.
The Business Insights Analyst has the responsibility of providing the best possible understanding of consumer & shopper behaviour and market & category trends through all data points available.
This is a key analytical role in gathering, understanding, and sharing insights to key stakeholders within the company.
He/she will achieve this by analysing primary and secondary sourced data. He/she will work alongside the Business Insights Manager building the insight stories and reports to enable timely understanding of performance.
Areas of responsibilities: Analyse quantitative/qualitative information (sell out, market trends and forecast, consumer and shopper behaviour …) and translate it into actionable insight.Lead research projects and develop novel insights approaches.Support Category Team enabling them to analyse the performance of the category and spot new trends.Support Sales teams with market information and customer presentations - prepare and present.Support the Business Insights Manager in the strategic projects and presentations within the company.Build true partner relationships with internal teams (sales, category, marketing, …) to drive insights into action.Manage relationship with our external insights agencies. ¿A quién buscamos (H/M/D)? University / High education degree (preferably related with Economics, Marketing, Statistics or similar).Minimum of 1 year of experience in a similar position.Panel data analysis experience (Nielsen, Euromonitor, Mintel, HH panels).Ideally a background in Category Management, Shopper Analytics, Market Research, …Specific Knowledge: Panel data analysis.Languages: Proficiency in English (verbal and written) is a must have. French, Spanish or German language skills are an asset.Proactive, with motivation and initiative.Efficient in Office tools (Excel, PowerPoint, Outlook).Excellent analytical skills.Critical thinker who is able to create actionable insights from data.Synthesis and storytelling: Communicate with influence and able to convince internal stakeholders through a structured, fact base and action-oriented storytelling.Problem framing and solving. Demonstrates initiative in seeking solutions.Prioritization: prioritise through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities. ¿Cuáles son tus beneficios? Salary Range: 25-27K.Hybrid work: 30% remote work per month.Location: Madrid.Restaurant Tickets.
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