TITLE Paid Media Manager DEPARTMENT Paid Media DIVISION NP Digital Spain LOCATION Hybrid - Madrid, Spain
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
NP Digital is seeking an energetic, data-driven, and innovative Paid Media Manager focusing on paid media advertising to join our Paid Media team. The ideal candidate has expertly managed paid media budgets and experience is in the agency side.
The Paid Media Manager will be responsible for leading media strategy, planning, monitoring performance, and reporting to clients in Spain and Italy. This person will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.
To be considered, candidates must reside and be eligible to work in Madrid, Spain, and are required to be fluent in Spanish and English.
ABOUT THE RESPONSIBILITIES
The Paid Media Manager will report to the VP Paid Media and will be responsible for driving client success within their own book of business:
Develop and support end-to-end multi-channel strategy and planning to align with brand goals.
Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics.
Coordinate Paid Media activities with Creative, analytics, SEO, social and web development teams.
Develop creative testing roadmap and participate in creative briefing and performance readouts.
Provide clear creative direction to designers.
Clearly communicate campaign changes and performance to the Account Management team and other strategic partners.
Set up, optimize, and execute paid media campaigns.
Write and review copy for paid ad campaigns informed by SEO/SEM best practices.
Monitor daily advertising spend per channel to align with client's monthly budgets.
Report on campaign performance and provide strategic recommendations.
Build projections and forecasting calculations as it pertains to incremental client growth.
Interface with client contacts on a regular basis independently.
Manage the day-to-day team activities, project management and task prioritization, and campaign best practices and tools.
Manage a team of junior specialists and effectively coach and mentor team members to improve overall team performance.
Agency experience a plus.
ABOUT YOU
6-8 Years of hands-on experience setting up, optimizing, and reporting on Paid Media campaigns.
Extensive experience with Google Ads, Social Media Platforms, Programmatic Platforms, DOOH, Display and Video.
Experience using Google Analytics and Google Tag Manager.
Extensive experience setting up Facebook include pixel tracking and configuration.
Strong knowledge of eComm/Retail/Shopping marketing tactics.
Experience managing feeds and setup Google Merchant Center for ecommerce.
Strong attention to detail.
Strong presentation skills, creative, customer focused & action oriented.
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.
Have Fun"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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