About Gartner Digital Markets.Gartner Digital Markets is a business unit within Gartner.
Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the world's largest platform for finding software and services.
With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market.
As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business.
Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.What we're looking for.We are looking for a Manager of Marketing Planning to lead the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands.
This role will report to the Associate Director of Marketing Planning.
You'll be responsible for strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels.
The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights.
This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals.
You'll have a direct impact on optimizing a significant marketing budget and help drive long-term growth.What you'll do.Lead budgeting and strategic planning process within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.Lead performance read-outs and support building leadership presentations around performance.Day-to-day performance management reporting (includes maintaining and improving current excel models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.
#J-18808-Ljbffr