.Lime is the world's largest shared electric vehicle company. We're on a mission to build a future where transportation is shared, affordable and carbon-free. Named a Time 100 Most Influential Company in 2021, Lime has powered 350+ million electric bike and scooter rides in 200+ cities on 5 continents, saving an estimated 75+ million car trips. Learn more about how we help the world #RideGreen at li.Me!As a Marketing & Growth Operations Manager, you will lead the Marketing Operations team in charge of the execution, deployment and reporting of all CRM & Promotion campaigns in 200+ cities across 5 continents. You will also be responsible for the development of systems and data integrations that support our CRM and promotion activity.You will be working closely with the Lifecycle marketing managers to successfully execute rider campaigns that help increase our Monthly Active Riders, increase Revenue per User and help improve other strategic KPIs. You will join a dynamic and empowering team that operates with urgency, a data driven mindset, attention to detail, and a commitment to influencing Rider behavior and improving the rider experience. It is required that this role is based in a city in which Lime operates.What you will doLead our Marketing Operations efforts and be a strategic partner to the Rider Growth leadership team and key cross-functional stakeholders.Own the Marketing technology stack across various solutions (Braze, Branch, Stripo, etc.), manage the selection of new tools, and support the management of our marketing technology ecosystem to support CRM and promotion campaigns.Act as our primary Braze Expert and administrator; train, support and ensure that best practices and protocols are followed by all users.Drive integrations between our core marketing, data and ops systems and complimentary tools.Balance short term fixes with the design and implementation of long term solutions that scale.Identify opportunities to increase campaign efficiency by implementing automations, developing new CRM solutions and integrating new data sources.Responsible for the day-to-day production, QA, deployment, monitoring and optimization of CRM campaigns and promotions.Manage the campaign request process; detect and solve potential friction points.Constantly review the Braze data ingestion process to ensure that we can execute sophisticated campaigns while efficiently using Data Points.Troubleshoot and QA campaigns, workflows, data issues, A/B tests, integration issues, and other key marketing ops functions.Guard and enhance Lime's brand in all rider touchpoints.Track, manage, and own all channel level reporting.Alongside the data science team, build and update reports and dashboards to provide visibility into marketing campaign performance.About youProven history of implementing and improving Braze processes, including training of new users
