.Manager Marketing & Demand Generation, Industry Marketing, Europe & LATAM Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.Your day at NTT DATAThis role is a new and exciting career opportunity for an experienced marketing professional to drive the execution of Industry Marketing campaigns and marketing programs for NTT DATA's Europe & LATAM region.The role will be reporting into the regional Demand Generation COE and work closely with the Regional Industry and Country Marketing teams to plan and implement marketing and demand generation activities to grow the Industry pipeline and revenue in the region. The role is focused on planning and driving the in-country execution of Industry marketing campaigns and initiatives across the region.In this role, you'll be responsible for developing and executing comprehensive industry campaign strategies, utilising the content from the Industry Marketing team and building demand generation plans leveraging a mix of tactics including events, social media, paid ads, and email marketing in collaboration with the Digital COE.The role requires experience in digital and/or field marketing.What you'll be doingKey Responsibilities:Develop and manage multi-channel Industry marketing campaigns.Incorporate industry marketing content in global campaigns.Create strategy for events, social media, paid ads, and email campaigns to engage and convert target audiences.Present campaign strategies to ensure stakeholders are aligned and enabled.Oversee the execution of these campaigns and optimise campaigns using data-driven insights and advanced analytics in collaboration with the Digital Demand COE.Working closely with the marketing country teams to ensure optimised lead management ensuring we track lead to won deal conversion.Track, measure and report on the Industry campaigns and activities ROI.Knowledge and Attributes:Highly collaborative – ensure alignment, do education, and build optimal relationships with key stakeholders on different levels across organizations.Excellent stakeholder relationship management skills.Exposure and understanding of different cultures and approaches.Very strong written and verbal communicator.Great program management skills with the capability to juggle a range of projects and consistently deliver results.Ability to operate within a matrix environment.Ability to take a holistic view without compromising detail and robustness of the program.A strong understanding of digital marketing principles and best practices.Academic Qualifications and Certifications:A relevant degree in Sales or Marketing Management
