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Your day at NTT DATA
Account Based Marketing (ABM) is a critical engagement approach to help deepen relationships, build reputation and support revenue growth within our key growth clients. The Manager for ABM Programs, Europe & LATAM is critical to executing our ABM methodology and driving a significant uplift in engagement with NTT DATA in the region.
Working as part of the regional ABM center of excellence (CoE), this role will contribute to delivering our 1:1, 1:few ABM program approach, working with the campaigns and content CoE, digital hub and approved external agencies to deliver compelling programs and content and ensuring a consistent approach to program execution at a country, regional and global level.
What you'll be doing
Key Responsibilities:
Plan and implement 1:1 and 1:few ABM programs aligned to NTT DATA regional and country business priorities, goals and identified client needs, working closely with country marketing teams and collaborating with campaigns CoE and Divisions.
Work with business leadership and ABM Director, EU & LATAM on the identification and prioritisation of key accounts and cluster campaigns based on client insights.
Work with account teams, subject matter experts and centers of excellence/agency partners where applicable to develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders.
Support the right ABM approach and tactics for global campaign and brand initiatives. Leveraging existing marketing assets and programmes creatively to meet the specific needs of the account, as well as creating new account-specific content and campaigns.
Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
Effective management of marketing budgets to execute ABM activities with a positive return on investment.
Act on insight to ensure continued evolution and focus on building marketing impacted pipeline.
Knowledge and Attributes:
Commercial acumen - understands NTT DATA's strategy and business model, including the levers that make the company commercially successful. Able to understand the business model and drivers of ABM accounts.
Collaboration - has a collaborative style and builds relationships across teams to achieve objectives. Is able to give and receive feedback to improve team performance. Takes a customer-centric view, bringing together the whole of NTT DATA for the benefit of the customer.
Communication - effective communication skills, written and verbal, to achieve specific objectives.
Facilitation - able to facilitate meetings and workshops to develop target outcomes. Uses open questions to encourage team members to share their views and expertise.
Personal influence - is able to communicate with impact and influence stakeholders at all levels in the organization. Manages own energy levels, demonstrates empathy and uses active listening to quickly build rapport.
Program management - has the capability to juggle a range of projects, is able to be flexible and independently meet deadlines to consistently deliver results.
Exposure and understanding of different cultures and approaches. Business-level proficiency in English language is desired for this role.
Ability to operate within a matrix environment.
Academic Qualifications and Certifications:
Bachelor's degree or equivalent in marketing, business, communications, or a related field.
Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.
Required Experience:
5 years of experience in technology and/or business environments. Marketing, communications or online agency experience, or some mix thereof, required.
A good understanding of multi-channel engagement data, behavioural data and predictive data, in order to leverage same for optimization of client engagement.
Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
Strong knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
Workplace type: Hybrid Working
About NTT DATA NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
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