.Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can grow, belong and thrive.Your day at NTT DATAAccount Based Marketing (ABM) is a critical engagement approach to help deepen relationships, build reputation and support revenue growth within our key growth clients. The Manager for ABM Programs, Europe & LATAM is critical to executing our ABM methodology and driving a significant uplift in engagement with NTT DATA in the region.Working as part of the regional ABM center of excellence (CoE), this role will contribute to delivering our 1:1, 1:Few ABM program approach, working with the campaigns and content CoE, digital hub and approved external agencies to deliver compelling programs and content and ensuring a consistent approach to program execution at a country, regional and global level.What you'll be doingKey Responsibilities:Plan and implement 1:1 and 1:Few ABM programs aligned to NTT DATA regional and country business priorities, goals and identified client needs, working closely with country marketing teams and collaborating with campaigns CoE and Divisions.Work with business leadership and ABM Director, EU & LATAM on the identification and prioritisation of key accounts and cluster campaigns based on client insights.Work with account teams, subject matter experts and centers of excellence/agency partners where applicable to develop tailored messaging to position NTT DATA appropriately in the minds of stakeholders.Support the right ABM approach and tactics for global campaign and brand initiatives. Leveraging existing marketing assets and programmes creatively to meet the specific needs of the account, as well as creating new account-specific content and campaigns.Set measurable objectives for ABM programs that align with our global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.Effective management of marketing budgets to execute ABM activities with a positive return on investment.Act on insight to ensure continued evolution and focus on building marketing impacted pipeline.Knowledge and Attributes:Commercial acumen - understands NTT DATA's strategy and business model, including the levers that make the company commercially successful. Able to understand the business model and drivers of ABM accounts.Collaboration - has a collaborative style and builds relationships across teams to achieve objectives. Is able to give and receive feedback to improve team performance. Takes a customer-centric view, bringing together the whole of NTT DATA for the benefit of the customer.Communication - effective communication skills, written and verbal, to achieve specific objectives
