Content Strategist (Brand Marketing) en Barcelona.Job DescriptionHi there! We are Semrush, a global IT company developing our own product, a platform for digital marketers. New stars are born here, so don't miss your chance.This is our Content Strategist role for idea generators, planning geniuses, and natural-born analysts.Tasks in the roleCreating campaign strategy messaging and concepts that match the brand's customer personas.Creating customer journey maps and outlining the content assets for each marketing campaign.Managing content creation for developing the marketing funnel and supporting team projects.Working in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.Elaborating and executing a content marketing strategy for a department, aligning it with the company's content strategy.Auditing existing content and analyzing competitors' tactics to identify areas for improvement.Monitoring key metrics and analyzing content performance.Using AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms including landing pages, advertising assets, campaign messaging, and email content.RequirementsWho we are looking forExperience in managing content and developing strategies across multiple marketing channels.Experience using AI tools for content creation and optimization.Strong understanding of AI prompting engineering to achieve a consistent content output to aid delivery speed.Able to manage and deliver several projects in parallel.Good understanding of the diverse needs of customers across different funnel stages.Combination of marketing and editorial mindset with client-facing skills, understanding of audience needs, and a value-based approach.Great analytical skills and an ability to make data-driven decisions.Significant SEO knowledge.Excellent communication skills, both written and verbal.Quick learner with excellent problem-solving skills.Excellent writing and editorial skills.Not required but a plusNative English speaker.A mix of B2B and B2C experience.Empathy and curiosity.You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.A bit about the teamYou can get to know the team better at one of the interviews, but some brief information about future colleagues will be useful now. We will try to create all the right conditions for you to work and rest comfortably.Work format: FLEX (hybrid work format, some days you work from the office and some #wfh).Flexible working day start.Unlimited PTO.Hobby benefit.Breakfast snacks and coffee at the office.Corporate events.Training courses and conferences.Gifts for employees.Finally, a little more about our companySemrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns, and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker. Over + users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.Our new colleague, we are waiting for you!marketing, SEO
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