The Role
The Content Writer position offers an exciting opportunity to create educational and instructional content for our platform workers.
The mission is to create pathways out of poverty for low-income communities by giving them AI-enabled opportunities to earn and learn.
We built a smartphone-based app that connects our participants across India with lucrative gig-work opportunities creating and fine-tuning datasets for AI/ML models.
We are seeking an experienced Content Writer with a passion for creating content that is clear, contextual, relevant and educational, making a real impact in our participants' lives.
Key Responsibilities Develop clear, concise, and engaging content tailored to rural audiences with varying levels of education.Work closely with the Research, Operations, Design and Tech teams to create instructional content for the app, including training videos, instructions, and onboarding materials.Work closely with the Program Lead - Learn to develop educational content across various domains, with a keen focus on digital skilling.Ensure all content is user-friendly and accommodates low-grade smartphone UI limitations.Collaborate across multiple teams to ensure consistency in messaging and design across all content formats.Travel to rural areas in India (up to 20%) to gather insights and adapt content accordingly. Skills & Competencies Proven experience (at least 2+ years) writing educational and UX content for rural audiences in India is required.Previous experience working with non-profits or educational organizations is preferred.Previous experience in UX writing for Indian languages applications/platforms is a definite asset with understanding of content design tailored to audiences with limited schooling.Experience in writing content optimized for smartphone usage.Strong ability to communicate complex ideas simply and effectively.Fluency in at least one Indian language is required; additional language skills are a plus.Ability to work independently and across different teams.Familiarity working directly with rural communities, their context, language use and mindsets.A self-motivated individual who takes full ownership of tasks, and doesn't require hand-holding.
This role will come with a lot of responsibility and autonomy and we're keen on self-starters who are eager to learn and contribute.
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