.Company Description: Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognized as a global leader. Merkle's heritage in data, technology, and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual, and compelling customer experiences that drive business growth. In 2016, the agency joined dentsu, one of the world's biggest media companies to form the Customer Experience Management (CXM) Line of Business.Job Description:The Role: As a Principal Campaign Consultant, you will lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud. You will work across the full transformational journey including requirements gathering, technology selection and enablement, migration, and operationalization of the software.The Platform Enablement team is responsible for delivery of the following services:Front-end platform configuration; Campaign/journey migration; New client onboarding and transition to Managed Service team based on Merkle WoW; In-house client team set-up; Platform-user role definitions, career frameworks, placement and training; Process design and operational handbooks; Deployment of workflow and MI tools; Platform usability auditand optimization.You will act as a Salesforce evangelist helping grow the practice within the business and work closely with other Principal Consultants to evolve our offering and deliverables.Life as a Principal Campaign Consultant at Merkle:- You'll act as the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:Migration and Implementation planning - plan the lift and shift of campaigns from one tool to another, working closely with the client's project team to capture, document and translate business requirements to actionable tasks.Campaign design - utilize existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clients.Data design - display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings and day-to-day activities.Campaign operations stage gate - encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs).Campaign execution - independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts.Governance and control - lead on QA, testing, proofing, peer review tasks