.Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.We are more than 36, people, in over 70 countries, dedicated to improving quality of life.Everyone has an important role to play.With the power of many curious minds, together we can solve the worlds most complex challenges and deliver more impact together.Role description:The Practice Area Market Strategist role acts as deputy to the Global Practice Group Director and is responsible for co-developing the global sales and market growth strategy for the Practice Area(s) along with the Global Sales Director and Practice Area leader.You will deliver the practice area strategy at the global level and will work closely with the regional marketing and commercial enablement teams across the A+U division and greater Places GBA to deliver your markets requirements at the regional and local levels.You will be an integrated sales and marketing professional, conducting market and client research, and developing, and delivering capture plans for top-tier client targets.You will work closely with the division Marketing Campaign Manager commissioning Practice Area targeted campaigns for top-of-funnel sales and demand generation with Practice Area Business Development teams.You will be relied upon by leadership and the global client development and marketing communities to champion your Practice Area and provide insight into your market and customers.You will advise on how the division should shape and market its offering within the larger Arcadis organization to increase our opportunity to win work with like-minded clients in close collaboration with the Practice Area Leaders.You will provide top-line strategy and messaging for Tier 1 Clients/Pursuits and Must Win opportunities for your practice area.You will help craft win themes, direct content, and provide guidance as needed.In specialty markets, you may take a more active role in proposal responses to ensure critical expertise is leveraged.Market Strategists will consult with the Regional CE Leads and coordinators in your region, driving best practice, to enable the team to deliver compelling, tailored-to-market, error-free documents, and presentations.As Practice Area Market Strategist, you will lead Tier 1 and Must Win interview prep sessions in line with corporate Sales program standards.In partnership with the Practice Area Leader, you will be responsible for ensuring PA market strategy implementation and effectiveness.You will shape the brief and plan for Practice Area sales and marketing campaigns in collaboration with the AU Marketing Communications Director and relevant team members.You will manage and report on practice area pipeline data, marketing program effectiveness, and associated KPIs, while making recommendations for changes as needed.You will champion practice group knowledge-sharing campaigns across the firm and for centralized data
