Lifecycle Marketing Senior Data Analyst - BarcelonaJob Requisition ID: #24WD81270
Position Overview: The Innovation and Lifecycle Marketing team owns, creates, and activates impactful marketing strategies to promote customer satisfaction, engagement, and renewal through owned touchpoints. As a Senior Data Analyst, reporting to the Senior Manager - Lifecycle Marketing, you will lead data strategy, data analysis, and insights in partnership with Lifecycle Marketers who design and deliver data-driven digital experiences across the customer lifecycle. You will also be part of the 'ILM Technical Analytics' vertical within our team, formed by all data analysts working on innovation and lifecycle marketing initiatives, to co-create scalable processes and governance.
Responsibilities: Data Strategy and Measurement Plan:Data Foundations: Strategize and design a measurement framework for each lifestage in our scope and set data direction for Lifecycle Marketers in APJ and EMEA.Measurement Plan: Own, track, and manage the data goals and KPIs in partnership with Lifecycle Marketers across all the post-purchase lifestages of different customer personas.Experience Monitoring: Partner with Lifecycle Marketers in APJ and EMEA to track and monitor campaign and test performances.Data Modelling and Reporting: Develop and own sophisticated data models, reports, and dashboards to track our initiatives and derive actionable insights.Data Analysis and Insights:Data Analysis: Analyze complex data sets to identify trends, patterns, and insights for initiatives within the Lifecycle Marketing team.Experience Optimization: Review performances of existing customer journeys and uncover gaps and opportunities for optimization.Strategic Recommendations: Review customer behavior and identify gaps and opportunities to accelerate time to value, improve adoption rates, and enhance long-term customer satisfaction.Collaboration and Communications:Data Governance: Own and co-create, with other data analysts, data governance for the team and quality initiatives.Global Data Support: Provide analytical support to global Lifecycle Marketers on a need basis through data analysis and insights, with other data analysts.Technical and Operational Collaboration: Collaborate with marketing and technical global teams to convert insights into actionable data triggers.Communications: Own and drive 'data and insights' specific communications and presentations to senior stakeholders and internal teams.Expected Qualifications: Overall 10 years of experience, with a minimum of 5+ years in complex data analysis and strategic insights from a B2B, SaaS background.Experience working in Marketing/Sales/Customer behavior or product usage related areas is preferred.Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI) to extract and present insights is a must.Familiarity with Python or R, advanced statistical analysis techniques, machine learning algorithms, data modeling, data warehousing, and ETL processes is preferred.Demonstrated experience working with APJ, EMEA, and global stakeholders - Marketing managers and operations specialists, data experts, product owners, and sometimes Engineers.Strong communication skills with the ability to translate complex data into a clear, concise, and compelling manner to a variety of stakeholders.About Autodesk: Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made but what can be made. We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, leading to even better outcomes for our customers. When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary Transparency: Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging: We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive.
Location: EMEA - Spain - Barcelona - Tower B2
Type: Full time
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