.LF Production AMS Product Manager – Go-to-Market Description: At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences, and perspective they bring. That's how we work at HP. And this is how ideas and people grow. Business context: HP Large Format Production is revolutionizing the industry of large format signage. In a market flooded with over 20 competitors relying on UV and solvent-based methods to create signs, we stand out by offering a different approach. We think different and provide stunning output in many applications with sustainability as a key priority while streamlining operations. We provide a competitive edge to our customers offering value that will transform the spaces we live, work, and enjoy. Unlike our competitors, we believe in harnessing the power of water-based latex technology, delivering value-added services, and providing intelligent solutions that set us apart. Empowering our sales team and channel partners is a critical factor for our success, equipping them with the right portfolio, pricing strategies, streamlined processes, and effective tools. This ensures they can effectively communicate our value proposition and triumph over price wars and commoditization. Job description: Reporting to the Worldwide GTM (Go to Market) LF (Large Format) Pro Product Management lead, the Product Manager is externally and sales focused, and responsible to: Become part of AMS product category team and support local sales on product related topics. Manage 4P Portfolio management in the theater. NPI (New Product Introduction) execution in theater, in coordination with WW (Worldwide) PM. Drive segment plans and the operational execution as part of quarterly gameplan, together with Business Management. Integrates the full solution (HW (Hardware), supplies, services) and works with external media, software and hardware partners to drive business. Applies developed subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment within generally defined policies and practices to identify and select a solution