.Our Team:Vista is the go-to partner for millions of small businesses who need to promote themselves effectively in the modern age. With tools that empower brands to create their unique identity and expert design support when they need inspiration, we provide a range of digital and print services at every stage of their journey. To help customers bring their visions to life, we need UX professionals skilled at crafting the right features and experiences - that's where you come in.What you'll do:Vista is looking for a Lead UX Designer to join, what we call, our "DIY" product experience category. Teams in this area cover a range of customer-facing solutions to help customers get to the best designs for their branding and marketing materials: from algorithmic design builders to quick upload and edit flows and feature-rich design tools. More specifically, this Lead UX Designer will lead the way to bring the most relevant, personalized, and fitting designs to customers who are looking to explore - and get inspired by - a wide range of design templates - as they go through the process of designing, customizing, and eventually printing their branding and marketing materials.Working side-by-side with a Product Manager and an Engineering Lead - in an empowered triad model - the Lead UX Designer will research and validate solutions, build a cohesive experience for both mobile and web platforms to work with print & digital products, and design interactions to ensure an unrivaled end-to-end customer journey.Key responsibilities include:Conceptualize and explore transformational new product design solutions that evolve and differentiate the Vista experience for consumers.Shape ambiguous ideas into concrete user stories and innovative product experiences, applying a user-centered design process; be hands-on at every stage of the design process, as well as direct more junior designers who are working alongside you.Work side-by-side with your team to drive every stage of the design process from discovery through detailed design, execution, and iteration.Explore, test and define information architecture frameworks, interaction models, search models, content taxonomies and other ways to help organize large volumes of information, and help customers form a clear mental model of the experience.Create high-quality user flows, wireframes, pixel perfect designs, and prototypes or at times through collaborating with other designers.Act as a valuable partner to cross-functional teams, including brainstorming with collaborators around product problems, solutions, requirements and priorities.Be part of the decision-making process to identify and prioritize strategic product design work and how initiatives are explored and performed upon.Collaborate with other designers - and teams - working in the same domain area, in order to derive common solutions. Involve and influence your design and product partners to bring alignment