Lead Analyst, Analysis

ROLE OVERVIEW A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way. We're rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We're passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support. The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60 languages. Located in the heart of SoHo, our New York office is home to a group of 100 highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector. Find out more about Croud NY here As a team with various different capabilities, Global Analytics services approximately 40 different clients. As a Lead Analyst, this role will have the opportunity to work with our largest clients at varying altitudes; managing the relationship, guiding the vision and roadmap for our clients to evolve the way they analyze and leverage data to deliver outcomes. In fulfilling the responsibilities outlined below, the role will consult with our clients, and simultaneously with our internal cross departmental teams. RESPONSIBILITIES Client Management & Growth Client communications: You will be the main point of contact for our clients in relation to all things analytics. This requires a keen ability to distill complex concepts and connect the dots between analytics products (testing, analysis, data infrastructure, reporting, etc.) and how brands or channel teams use these solutions Measurement frameworks and roadmaps: Develop a clear plan for how our clients should measure success based on business objectives, data availability, media strategy, and measurement methodologies Develop a plan for clients to achieve measurement and analytics maturity: Build analytics and measurement roadmaps that closely align with client's business objectives. This includes identifying opportunities to evolve their approach to media measurement and cultivating credibility and trust within complex organizations in order to gain buy-in for our proposed solutions. Analysis and Delivery Manage global analytics projects across various disciplines: You'll be responsible for driving analytics projects forward by communicating updates to clients and channel teams, unblocking obstacles and providing relevant context to the various technical analytics teams. Unlock actionable and valuable insights that drive business outcomes: Leverage an IABI (Insights, Actions, Business Impact) framework to conduct analysis and provide recommendations to our clients and channel teams. This includes applying advanced techniques to conduct an analysis and arrive to conclusions. Translating outputs from advanced analysis and data science projects into actionable next steps: Distill outputs and learnings from advanced and technical analytics projects into digestible formats for clients and channel teams. This may include but are not limited to presentations, action plans, POV's, and quarterly measurement plans. Subject matter expertise: You'll be the subject matter expert for our clients and channel teams around brand and media measurement; recommending and implementing solutions that help our clients maximize outcomes. DESIRED QUALIFICATIONS 5-8 years of experience working in marketing analytics preferably within agencies and directly with clients Keen ability to interrogate, analyze data, and derive actionable insights. Proficiency in working with all types of data including but not limited to web analytics (GA/GA4), media platforms (Meta, Google, etc.), customer (CRM, Salesforce), Amazon, and more. Familiarity with Google Marketing Platform Familiarity with 1P data, Salesforce, CDPs a plus Familiarity with SQL and Python/R a plus You're an exceptional communicator. You can edit and refine even the most complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders. You're comfortable translating concepts and learnings into presentable stories. Experience working with digital advertising teams, adtech and analytics (both technically and conceptually). You can hold technical conversations in depth with developers, engineers and data scientists. Experience with brand measurement solutions such as brand lift studies, brand tracking, and working with partners such as Kantar, Nielsen, YouGov, etc. Experience with creative measurement and testing You have a deep understanding of testing methodologies such as incrementality, geo-split, A/B and have the ability to advise when and how clients should test based on question and hypothesis. You're comfortable speaking to senior level stakeholders (VP, C-level) You're a problem solver. You have a strong ability to dissect ambiguous challenges and can confidently ask the right questions to land at a proposed solution. COMPANY BENEFITS Every employee is eligible for the benefits listed on our careers site which include: PTO/ Vacation: 20 days vacation a year 12 public holidays observed Public Holidays: 12 days observed Sick Days: 7 days annually Summer Fridays: Early finishes from Memorial Day to Labor Day Bereavement Leave: Paid time off for personal loss Parental Leave: Enhanced leave plus FMLA through NY state 401(k) Savings Plan: 100% on contribution up to 2% Sales commission with pitch opportunities Recruitment referral bonus Pre-tax commuter benefits Full Paid Medical Insurance for Employee Only (including dental and vision) Dependent contribution to Medical, dental and vision coverage Employer paid life insurance coverage Monthly gym membership stipend Access to personalized health guidance via Health Advocate Free Citi bike membership Membership to TalkSpace (Mental Health Support) Hybrid workspace support - home office setup is provided Agile working policy Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee COMPENSATION Salary Range for this position is $115,000 - $140,000 per year (DOE). Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.