Large Format Marketing Manager - European MarketsDescription -We are seeking a passionate, driven, and experienced marketer to lead the SEMA; CEE and NEW Large Format Marketing team.
The ideal candidate is a Marketer with strong research and analytical skills, who is results-oriented and strategically skilled, has a seat at the business table and with proven impact on sales and revenue contribution.ResponsibilitiesLead EMEA demand generation campaign strategy, planning, and execution for HP's LFP products and solutions, with a focus on driving pipeline and revenue growth in all key markets.Overall accountable for optimizing the entire marketing mix of the region, for better return on investmentSupport the business in strategic planning and execution of the end-to-end marketing plan, from driving awareness and demand, to managing customer acquisition and retention, through an insights-driven multi-step and multi-channel customer journeyA key priority will be to increase demand and engagement through nurturing and customer lifecycle marketing, by creating a coordinated #39;always-on#39; contact and content strategy for the whole customer lifecycle to boost conversion and retention.Measure and optimize campaign performance against revenue growth goals, providing actionable insights to improve engagement and conversion rate.Collaborate with cross-functional teams to define data requirements, track campaign performance, and provide ongoing reporting to internal stakeholders.Collaborate with Sales and Market Development teams to ensure successful follow-up and engagement with prospects from demand gen campaigns.Build the HP brand with positive impact on the target audiences through activities and content that breaks-through and creates emotional and rational connection with our customersWork with channel and key resellers on co-marketing initiatives and campaignsStrong and consistent alignment of marketing investments, strategy and tactics with key stakeholders (global marketing, country business and sales leaders)Deploy and manage the marketing budget with clear and measurable KPI's and metrics in straight alignment with the businessDrive a growth mindset and innovative culture for the team.
Manage, coach, inspire and grow a team of marketers based in various countries throughout the two regionsExperience amp; SkillsBachelor's degree in marketing, business, communication, or computer scienceMaster's degree preferred7-10 years of marketing experience, with proven impact on the brand and sales revenueExperience with hardware and software products/solutions preferred.Experience in integrated campaign planning: deep expertise in digital marketing channels including social, programmatic, digital media influencer marketing as well as traditional channels, especially events and industry relationsDeep understanding of CRM, customer lifecycle marketing and nurturing practices; experience with marketing automation platforms like Eloqua, etc.Business acumen and ability to influence, especially when working with senior level executives and sales audiencesAbility to work with multiple data sources, analyze insights, and translate them into actionable strategies.Have a strong customer/user-focused mindsetExcellent communication, writing, and presentation skills, with the ability to simplify complex technical ideas for diverse audiences.Ability to manage multiple fronts in a fast-paced environment and tight deadlinesLegal entity: sales and servicesJob -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested.
This information is provided voluntarily.
The information obtained will be kept in strict confidence.If you'd like more information about HP's EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – SupplementSummaryLocation: Sant Cugat del Valles, Barcelona, SpainType: Full time
