Overview WELCOME TO SITA!
We're the team that keeps airports moving, airlines flying smoothly, and borders open.
Our tech and communication innovations are the secret behind the success of the world's air travel industry.
You'll find us at 95% of international hubs.
We partner closely with over 2,500 transportation and government clients, each with their own unique needs and challenges.
Our goal is to find fresh solutions and cutting-edge tech to make their operations run like clockwork.
Want to be a part of something big?
Are you ready to love your job?
The adventure begins right here, with you, at SITA.
About The Role & Team This role leads the product marketing activities for some of SITA's most exciting, fast-growing products within its Aircraft division.
Acting between Product, Marketing, and Sales, the Product Marketing Manager's primary mission is to bring new products and features to market and help them grow.
As Product Marketing Manager at SITA's Aircraft business, you will contribute towards developing our portfolio and its successful positioning in the marketplace, creating messages that speak directly to the aspirations of our customers.
You will provide marketing leadership and support in identifying, planning, and implementing activities that address the market opportunities and the product strategy, helping to achieve our business goals.
As a vital member of the Product department, you will partner with Product Managers, Sales, and Customer Success teams to understand customers' needs and become the customer's overarching voice.
You will develop solid market intelligence to help launch products and features that fit customers' use cases and work closely with other Marketing departments and agency partners to implement successful growth strategies across multiple channels.
You will advocate for your portfolio, own the product's messaging and go-to-market, and be a key sales enabler, helping to convey the products' positioning internally and externally.
This role will allow you to build and sustain excellent relationships with a multicultural cross-functional team to develop impactful marketing activities.
What You'll Do Value Proposition Mastery: Develop and refine your products' value proposition, messaging, and positioning across relevant markets.
Go-to-Market Leadership: Own the go-to-market strategy, planning, and cross-team execution for new products and feature releases.
Creative Content Development: Use your product expertise and stellar writing skills to create marketing and sales enablement materials, including presentations, case studies, and demo videos.
Market Intelligence Maven: Provide market intelligence by conducting market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation.
Collaborative Innovation: Partner with product, marketing, sales, and customer success teams to find new product/market fit opportunities that help shape the product roadmap.
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