Join Us as the Director of Marketing and Demand Generation! Are you a dynamic, results-driven professional with a passion for crafting and executing successful demand generation strategies? Enghouse Interactive is seeking a visionary leader to join our global team. As the Director of Marketing and Demand Generation, you will play a pivotal role in driving impactful and measurable demand generation programs, overseeing cross-selling playbooks, and promoting alignment between Sales, Marketing, and Demand Gen teams.Success in this Role:Delivering impactful and measurable demand generation programs and campaigns, generating qualified leads and pipeline for revenue generation.Overseeing the development of cross-selling playbooks.Driving cross-selling sales enablement across a global sales channel.Providing leadership in Product Marketing for a multi-product portfolio.Promoting alignment between Sales, Marketing, and Demand Gen teams.Engaging in frequent international travel to effectively manage global marketing initiatives.Managing a strategy that incorporates both global and regional campaigns and initiatives.Key Responsibilities:Drive results across the Marketing and Sales funnel using a test-and-learn approach.Optimize the global team organization structure for continuous improvement and value delivery.Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.Provide oversight for a team of regional campaign managers, content creators, growth hackers, and community managers.Manage a 7-figure budget and P&L.Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.Lead Sales Operations, Marketing Operations, and Sales Enablement functions for improved sales success and cross-sales.Experience:10+ years of marketing experience with a proven track record of significant ROI on B2B marketing investments.5-7 years of leadership and management experience overseeing a team of at least 5 staff.Proven experience in driving demand gen programs.Proficiency with Salesforce, Pardot, Marketo, Google Analytics, Website Optimization, Paid Search, Lead Attribution, and other marketing automation and sales technology tools.Excellent interpersonal and communication skills.Ability to assemble and interpret data, create executive summaries, and deliver actionable business insights.2+ years of experience in the Telecommunications service provider market segment, OSS (Operations Support Systems), BSS (Business Support Systems), or VAS (Value Added Customer Experience, BPO, and Contact Center Industry Service).Openness to travel (20%).
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