CONSUMER EXPERIENCE SPECIALIST Apply locations: Madrid
Time type: Full time
Posted on: Posted Yesterday
Time left to apply: End Date: January 31, 2025 (30+ days left to apply)
Job requisition id: JR-046675
The CX Specialist leads an integrated approach to owned media, spearheading strategies across Social Media and Web to elevate the consumer experience and drive engagement from Pernod Ricard Spain's portfolio of brands through data-driven insights, creativity, and cross-functional collaboration.
This position reports to the Head of Marketing Acceleration for Spain and Southern Europe.
Key Responsibilities Develop and lead a comprehensive social media strategy aligned with our brands' objectives and vision. Stay ahead of trends and cultural moments to keep our social presence fresh, relevant, and bold. Foster collaboration with the rest of transversal teams to achieve outstanding results. Drive excellence in execution by setting clear goals ensuring alignment with brand values. Partner with creative agencies and in-house teams to produce standout, high-impact content that resonates. Push the boundaries of creativity, delivering memorable content that drives engagement and brand love. Impact through collaboration by working hand-in-hand with media, creative, influencer, and PR teams. Use data-driven insights to optimize content performance and continuously refine our approach. Define and track KPIs to evaluate content effectiveness and ensure we are achieving measurable impact. Regularly report on performance, sharing insights and recommendations to drive continuous improvement. Oversee the brand websites content to ensure they remain in optimal technical condition, seamlessly supporting campaigns and enhancing the overall brand user journey. Set of Skills Strong Collaboration Mindset who understands collective victories as a whole. Demonstrates ability to work seamlessly with brand teams (internal clients) and cross-functional peers. Digital and Social Media Passion: Enthusiasm for the digital landscape, with a strong grasp of social media. Creative and Trend-Savvy: Strong sense for compelling creative and content that resonates with audiences. Trend Awareness and Curiosity: Proactively stays updated on industry trends and relevant conversations. Strategic and Tactical Thinker: Ability to develop high-level strategies while executing with precision. Strong analytical mindset, with the ability to interpret actionable insights and act on them. Deep understanding of target audiences and motivations. Effective communicator with an ability to distill complex insights and ideas into actionable recommendations. Able to identify and address challenges creatively, adapting plans as needed to capitalize on new opportunities.
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