Job Description: DIRECTOR, USER ACQUISITION LOCATION: Irvine, CA, Los Angeles, CA, Barcelona, Spain or London, UK YOUR MISSION Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally. As the Director, Head of User Acquisition for an unannounced title, you will be the driving force for building and optimizing a large scale, global performance marketing program. You will have the opportunity to architect and drive the program from its inception - from beta and soft launch, launch, and rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building a thriving player base and business for the new game. You will lead and drive critical work to enable the game to be discovered and played by a massive audience base by passionate fans all over the world. The ideal candidate has high volume and profitable performance marketing experience for a broadly played title at a leading studio or publisher. They have demonstrated ability to lead and align strategy across all performance marketing functions including game positioning, creative, analytics, ASO, data science, media buying, and engineering. They are hungry to keep developing their knowledge and testing new ways to scale their impact amidst a dynamic and ever-evolving media environment. This position requires an expert in User Acquisition who is entrepreneurial and constantly looking to push the envelope with cutting edge approaches to driving profitable game discovery at scale. RESPONSIBILITIES Lead overall User Acquisition/Performance Marketing for a new title, from pre-launch, to launch, to growth at a massive scale. Own User Acquisition strategy development, execution, and scaling for the title that establishes it as a broadly played hit enjoyed by players all over the world. Lead pre-launch marketability testing to fine-tune Performance Marketing and set up the program for high volume and high profitability for launch and beyond. Lead creative strategy, partnering with internal teams and agencies to develop creative approaches that compel players to try the game. Work with internal buying teams and agencies to test and scale media across a broad range of performance media channels. Partner with analytics and data science to develop and improve revenue prediction models, key performance indicators measurement. Partner with finance to align on a profitability model and reporting cadence that allows investment to scale along with demonstrated program performance. #J-18808-Ljbffr