.Job DescriptionThe Key Account Manager's main responsibilities are to maximise the success of sales and profits of Biogen' biosimilar products by coordinating the input and activities of commercial and medical functions related to their territory in alignment with Biogen's Code of Conduct, compliance and regulatory standards.1. Main responsibilities :Develop and execute an effective business plan to further strengthen and maximise territory sales and profits.Build and strengthen a long-term partnership with local, national, and other key stakeholders' groups aligned to Biogen's key accounts through successful targeting and segmentation.Drive business need and biosimilars utilization, ensuring national and hospital formulary inclusion.Monitor relevant biosimilars procurement cycles and processes.Partner with and work collaboratively with all applicable teams across Biogen - Market Access, Marketing and Medical, to support territory activities through expert support.Ensure that Biogen Market Share is maximized within new and existing Accounts that have been gained by Biogen2. Primary Accountabilities and Behaviours:Achieving Sales Targets through Digital and Data Literacy :Identify a blended approach to all future customer engagement using a multi-channel tactic which balances both face to face and digital interactions.Develop a deeper understanding of the customers environment using digital data and insights to maximise sales opportunities.Build and maintain important relationships with key decision makers for all biosimilars business, aligned to the Biosimilars portfolio class of agents.Use of all applicable IVAs and other digital tools & technology to be used to maximise all future sales targets and goals.Customer Understanding to enhance Business Planning :Through digital data and insights gathering, understand the customers priorities both locally and nationally and establish importance to align business objectives.Developand execute an annual territory business plan that includes prioritized regional goals, quantitative and qualitative approach in negotiations to ensure Biogen success in its biosimilar sales objectives.Leveraging and coordinating resources by understanding the Customer Journey :Lead on and leverage digital technology to future proof customer engagement.Identify and initiate key stakeholders and customers through the BBU's targeting and segmentation process.Initiate Biogen's biosimilar resources to support key account needs and collaborate with internal teams and cross-functional partners to advance programs and initiatives.Organize meetings and events for HCPs and patients in collaboration with colleagues in the respective territory.Maintain best in class knowledge :Demonstrate industry-leading understanding of biosimilar manufacturing and key data on promoted biosimilar products
