About Exoticca
Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet. We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.
Position Overview:As the Global Brand Director at Exoticca, you will be at the forefront of shaping and amplifying the brand's identity worldwide, ensuring it resonates deeply with our audience, and aligns with our core values. You will be responsible for developing and executing comprehensive global brand strategies that elevate Exoticca as a leading force in the travel industry, emphasizing our commitment to creating memorable life milestones. This role is critical to the future of Exoticca, demanding strategic vision, creativity, operational excellence, and exceptional leadership.
Job DescriptionAs the Brand Director at Exoticca, you will be responsible for leading and driving the overall brand strategy and development. You will work closely with the marketing team and other stakeholders to ensure brand consistency and establish Exoticca as a global leader in the travel industry. Your key responsibilities will include:
Developing and implementing the brand strategy to drive brand awareness and enhance brand equity.Leading the creative direction, including brand identity, visual design, and messaging.Overseeing all brand communications and ensuring brand consistency across all touchpoints.Managing and mentoring a team of brand professionals to deliver high-quality brand initiatives.Collaborating with cross-functional teams to ensure brand alignment in product development, marketing campaigns, and customer experience.Evaluating market trends and consumer insights to identify opportunities for brand growth and differentiation.Key Responsibilities:Brand Strategy and Positioning: Develop and implement a cohesive and forward-thinking global brand strategy that reinforces Exoticca's unique value proposition. Position Exoticca as the premier provider of extraordinary travel experiences, setting us apart in a competitive market.Brand Identity: Safeguard and evolve the Exoticca brand identity, ensuring consistency and alignment across all touchpoints and communication channels (BtoC, BtoB, BtoBtoC). Manage and enforce brand guidelines, collaborating with cross-functional teams to uphold and enhance brand standards, especially in regards to the commercial presence and voice.Customer Engagement: Deeply understand our target audience across different regions, leveraging insights to drive customer engagement and loyalty.
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