Now is an amazing time to join Nozomi Networks as we build the future of OT and IoT Cybersecurity. We have hundreds of customers in more than 30 countries and we're just scratching the surface. Nozomi Networks seeks a Regional Marketing Manager responsible for developing and implementing the go-to-market (GTM) strategy with an emphasis on field and channel marketing, campaigns orchestration, ABM, digital, and demand generation.
In this role, you'll work closely with the marketing, regional sales and partner teams to build regional marketing plans, promote brand awareness locally, and help execute ABM/demand generation programs to fuel high growth revenue in the region.
Responsibilities:Own and build the overall Go-to-Market plan for your assigned territory with input and expertise from key internal stakeholders.Partner with marketing, sales, and partner team to deliver and accelerate pipeline to meet and exceed revenue goals.Implement demand generation campaigns in the region in conjunction with sales and partners to reach buyers and drive demand.Serve as liaison to Sales team, be their advocate and conduit to the larger organization.Maintain relationships with regional partners, conference organizers, and influential associations.Leverage social media to raise awareness and further promote our presence at various events.Monitor industry trends and competitor activities in the local region.Manage regional budget, accurately estimate costs, and manage execution.Help track & report results and act as an escalation point/consultant for the Business Development Representative (BDR) team.Work in partnership with the Corporate Communications and Digital Marketing teams to optimize campaign results for field programs.To be successful in this opportunity, you will have:Proven experience in a B2B Field/Channel Marketing or Campaign role, ideally for security or enterprise software company.Project management and organizational skills with ability to execute marketing programs from planning, conceptualization, execution, and measurement.Creation of integrated marketing campaigns based on market segments to gain new customers and build repeat business.Good knowledge of digital marketing tactics and best practices, including LinkedIn campaigns, TechTarget, SEO/SEM etc.Experience with organizing local and regional events.Outstanding communicator and creative thinker.Experience with marketing automation and CRM tools.Critical thinker and problem-solving skills.Strong time-management skills.Ability to work with a decentralized, cross-cultural team.Flexibility and adaptability to rapid growth, change, and problem resolution.Ability to travel 30% of the time.Preferred second language: French, German.Who we are and what we stand for: Nozomi Networks is the leader in OT and IoT Cybersecurity.
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