.Additional Locations: Spain: Madrid; France: Île de France; Germany: Düsseldorf; Italy: Milan; Netherlands: Kerkrade; United Kingdom: Hemel HempsteadDiversity : Innovation : Caring : Global Collaboration : Winning Spirit : High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.Patient and Referrer Content Strategy Senior Specialist THIS ROLE CAN BE BASED IN MILAN, MADRID, LONDON, PARIS, DUSSELDORF, WARSAWAbout the role As part of the Marketing Excellence EMEA Integrated Marketing Communications (IMC) team, the Patient and Referrer Content Strategy Senior Specialist contributes to delivering excellence in customer and patient experience and omnichannel marketing. The IMC EMEA Team develops and implements integrated communication campaigns, blending expertise in branding, content strategy, and copywriting to engage our audiences with relevant and meaningful content along the customer or patient journey and to strengthen the Boston Scientific brand.Your Responsibilities will include: Drive content strategy methodology evolution for patient and referrer audiences in close collaboration with Patient and Referrer Center of Excellence.Set up guardrails for divisional IMC for patient and referrer content strategies, their execution and measurement.Act as a change agent and primary IMC partner to EMEA Patient and Referrer stakeholders and Corporate Marketing for all matters of Direct to Patient (DTP) and Direct to Referrer (DTR) content.Advocate operating models, processes, tools and technologies along the content lifecycle. Work collaboratively with the IMC team for any proof of concept, pilot and socialization of new processes, guidelines and resources.Participate in regional Patient Council and Advisory Boards to represent IMC.Coordinate sharing of best practices for different channels and content types for patient and referrer audiences.Lead patient/referrer-facing content audit process, conduct assessment of content needs.Provide guidance for Branding and content creation such as tone of voice, language level for patient audience and creatives for patient audience.Identify template and image gaps and manage development of templates/addressing gaps. Manage related content collections.Manage and evolve content analytics for patient and referrer audiences in collaboration with the Analytics and Digital Marketing teams. Leverage insights to understand audience preferences and continuously enhance the customer experience.Advocate localization best practices for patient and referrer audiences.Translate value propositions into stories through compelling storytelling
