Jr Customer Management Analyst - Product & Strategy (Openbank)
Madrid, Spain
WHAT YOU WILL BE DOING We are the 100% digital bank of the Santander Group and we are currently undergoing a technological transformation and international expansion process. In 2017, we kicked off our relaunch plans and have been continuously expanding and growing ever since, especially when it comes to technology. We work in a start-up format, using agile methodologies to take our customers' experience to the next level. In 2019, we launched in the Netherlands, Germany, and Portugal, recently followed by Argentina, with other countries currently in the pipeline.
Our culture sets us apart from the rest; social and diversity clubs are part of our essence and day-to-day culture. We are a flexible and fast adapting team currently working remotely most of the time using all kinds of communication tools - we've barely noticed the change!
Mission and responsibilities: SET-UP OF LOYALTY AND BUSINESS GOALS
- Definition and proposal of annual and monthly business goals per product and customer segment, reviewing business cases and aligning with rest of the areas, e.g. finance, commercial.
- Periodic monitoring of goals, and levers to achieve the goals and to identify levers, e.g. new products, pricing, or campaigns.IDENTIFICATION OF BUSINESS OPPORTUNITIES THROUGH ANALYSIS OF
- Products business reports and specific control panels, e.g. analytical and commercial monitoring of the product or campaign, distinguishing by channels.
- Customer and loyalty reports differentiated by customer profiles, e.g. behavior of different customer groups, vintages by entry campaigns, etc. and continuous studies of booking behaviour.
- Propensity models to book products or increase loyalty, e.g. direct debits, payroll.
- Competition studies and monitoring, mainly of Openbank's competitors.
- Voice of the customers, via app rating, social network comments, and contact center feedback.
- Post-mortem campaigns' analysis, e.g. customer behavior monitoring after the end of campaign.PROPOSAL OF NEW PRODUCTS, PRICING OR CAMPAIGNS:
- Customer segmentations, e.g. open or segmented based on predetermined criteria, e.g. loyalty, profile, propensity.
- Goals, impact on the business, and estimated costs.
- Coordination with rest of areas, e.g. legal, compliance, finance, contact center, etc.To be successful in the role you must have: +0-1 years of experience in a similar role.University or Master's Degree in business administration, engineering or similar fields.Analytical capacity to review business KPIs and identify insights that translate into business opportunities.High level of English.Teamwork player!What do we offer? Joining a dynamic and agile company undergoing international expansion.Working in start-up mode with the support of the Santander Group.Competitive remuneration and attractive benefits package.Possibility of growth within the company and the Group.Collaborating on international projects in different countries.Excellent work environment, social clubs, and frequent events (virtual at present).Would you like to grow with us? Join our team!
Openbank is an equal opportunity employer. All applicants will be considered as equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
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