About us: Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia, and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Dyson remains family-owned and employs over 18,000 people globally including 6,000 engineers and scientists. It sells products in 83 markets internationally. But we're not stopping there, Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies. Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors,
sensing and vision systems, robotics, machine learning technologies and A.I. investment. Since inventing the first cyclonic bagless vacuum cleaner - DC01- in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting, and hand drying.
About the role: In this global scenario, Dyson Iberia is a fast-growing market that aims to become one of the business references of the EMEA cluster, scaling up Dyson technologies as well as corporate awareness to boost Dyson reputation locally. A Comms manager on the ground plays a key role to achieve these goals, being responsible for providing a strong strategy to enhance the Dyson story reputation externally and internally. The Comms Manager will be required to successfully plan, implement and monitor the whole Dyson Comms strategy, both for product technologies and corporate, directly responsible for the Personal Care category (Beauty products) and Dyson as Retailer to support Dyson direct growth, Corporate and Internal communications, supervising a direct report (Comms Executive) in charge of Floor Care/Environmental Care & Lighting categories and Professional (BtoB) comms for Spain, managing also a local agency in Lisbon to successfully implement the Comms Strategy in Portugal.
At Dyson we have unique stories to tell so the Comms Manager will be expected to bring her/his passion for Comms and social media, spreading out the voice around Dyson, steadily identifying press opportunities, engaging media, influencers, Institutions, key opinion leaders and running internal comms/events to ensure Iberian Dyson employees are kept informed and motivated, promoting Dyson's values and philosophy. Besides, the Comms Manager will support the local team in formulating the organization's response to potential crisis PR situations.
Main Accountabilities: Reporting to Senior Communication Manager - Dyson Italy and Iberia, the Comms Manager will work with direct responsibility on development, delivery and continuous improvement of the PC media + influencer strategy for Iberia, directly managing a resource responsible for FC&EC;/Lighting and Professional Comms categories:
General Team Management:Deliver local Comms (media and influencer) plans goal setting for IberiaManaging media relations on a daily basis for Consumer and Professional products, including Consumer Org, in order to secure qualitative coverage and reviewsExcellent knowledge of the products and capable of explaining them in-depth as well as the brand story and narrativesMonitoring press stories relating to Dyson and its technologies and maximizing opportunities for positive PR and playing down any negative PR.Event planning skills: Organize digital/physical events to ensure the Dyson narrative lands in IberiaKeep abreast of emerging trends, technologies and influencersAccountability and efficiency in Comms budget managementPeople ManagementBuilding strong working relationships with Group and other markets Comms team, esp. Italy and France (SEU cluster), to share ideas and best practices.Hair Care Communications:Be the main point of contact for PC related Comms, for both media & influencers, local Ambassador, internal as well as external stakeholdersLiaising with the Personal Care marketing team to create and coordinate strategies that work across different channels and are POE alignedIdentify best profiles to keep on developing and expanding Personal Care influencer outreach efforts: planning and running VIP, bloggers, youtubers, Instagrammers and influencers, including engagement campaigns, identifying also new targets, with related reporting to verify KPI'sResearch relevant industry experts to boost advocacy - eg. Hairstylists, target audience and users for Personal Care categoryTrends analysis and KPIs identification to spot new opportunities and track/measure the impact of our Personal Care media as well as influencer campaigns efforts for success.Retail Communications:Keep relevant media and influencers interested in Dyson as retailer, securing traditional and social media coverageCorporate Communications:Reinforce Dyson credentials and key messages relating to financial, ed
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