.CARFAX Europe GmbH provides trusted information that helps millions of people to shop, buy, own and sell used cars with more confidence. Our flagship service is our Vehicle History Report, a curriculum vitae for used vehicles to solve the asymmetric information problem in the used car market. Our customers get access to an extensive multinational database consisting of +27 billion historical records related to over 1 billion cars in +20 countries across Europe and North America. Today, we are a team of +90 people in six European countries - who work together on a common vision:
"A fair used car market for everyone." To put that vision into reality, we are looking for a skilled digital marketing enthusiast who systematically improves sales conversion rates together with our multifunctional web team. In the past years, we have been able to get a lot of traffic through different sources to our platform. Now we need you to get the maximum out of it.
Your roleAnalyze, identify, and articulate potentials for optimization and growth opportunities.Conduct performance tests (such as A|B Tests), provide advice, and develop strategies for improving conversions and sales.Manage and optimize landing pages, sales funnels, and marketing campaigns with our online marketing team.Own tools we use for conversion optimization within the check-out process (e.g. payment).Coordinate closely with UX, Design, Development, Marketing, and Customer Service functions to create a frictionless and personalized customer experience.Monitor key metrics and maintain conversion rates for the business.Analyze bottlenecks, perform usability tests & make sure all marketing content follows best practice for optimized conversion rates.Your profile3+ years of experience with conversion optimization.Experience with using tools such as Google Analytics and A|B Testing platforms (such as Google Optimize).Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics.Results-oriented working style with a strong focus on achieving revenue, conversion, sales, and other marketing goals.Customer-focused and goal-orientated person with the ability to work both independently and in a team with a hands-on mindset.Excellent English skills, further languages are a plus.Agency- or automotive start-up experience is a plus.Ideally enthusiastic about cars.What we offerWork with a purpose and the chance to help shape the future of our digital channels.A very pleasant working atmosphere in an international team (21 nationalities), where we take the term "work hard, play harder" to the next level.No jerks allowed!Flexible working hours and Home Office options.Super competitive benefits, and great team events.Are you ready to disrupt the way Europeans buy and sell used cars? Now you know us. Time for us to get to know you.
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