Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We're on a mission to become the #1 company in our industry, and we need great people to make it happen.What to expectYou will take a leading role in our retention team, providing strategic direction and ideas for mobile growth, both during extensive data-driven audits and long-term engagements that leverage mobile marketing CRM platforms.What you'll doTake a lead role in client project delivery for our mobile app retention audits + CRM programs working with multiple clients simultaneously.Use mobile app analytics and attribution tools to build and investigate key user funnels, segmented retention charts, and behavioral analyses to find problems, opportunities, and campaign ideas for our clients.Develop strategic marketing automation roadmaps based on a detailed understanding of the client's qualitative and quantitative data insights.Create and deliver presentations which communicate growth opportunities to product, analytics, and executive leadership.Scope detailed experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps.Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content.Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics).Present and lead workshops at client onsite visits, weekly iteration calls, and one-on-one consultations that confidently communicate your expertise to both junior team members and executives.Manage and train one or more Junior/Mid Growth consultants, who will assist you with executing on the client work.What you bring to us3+ years of experience of driving demonstrated impact with experiments or strategic initiatives in a product or marketing role.Specifically, we're looking for people with a keen interest in improving retention, ideally with experience building retention + engagement through marketing automation or product development.Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.Excellent organizational and prioritization skills with the ability to think strategically, creatively, and analytically.A drive for impact, a curious and tenacious approach, and a relentless desire to help our clients improve their growth metrics via data-driven experiments.A degree in a relevant, quantitative field (e.g., Mathematics, Statistics, Marketing, or Data-centric disciplines).
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